Unlocking Real Estate Success in 2024: 21 Proven Strategies to Generate Real Estate Leads
Attention real estate agencies: it’s time to address the main problems that real estate lead generation companies are facing. Yes! You heard it right; it’s time now to call out the elephant in the room. Lead generation is the name of the game and most real estate companies can’t help but generate the right one.
Anyone can open the office, set up the environment, and call their friends and known ones together but they cannot set themselves up for success. If you are still working on conventional methods and not using any trending technologies, then, sadly, it will fail your business. To rescue your business, we are here to help you grow your business. Today we’re going to share with you 24 amazing ways to generate real estate leads that will help your business in today’s market environment. These tips will work for your business to get leads; just follow them and see the amazing results within 60 days.
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21 Best Ways to Generate Real Estate Leads
1: Create Searchable YouTube Videos
YouTube is not only an entertainment platform, it is also a search engine. People visit many channels to resolve their queries about particular topics. Imagine developing a series of videos where you answer the most common questions from sellers and buyers. Such types of videos become a resource for catching the attention of viewers who are interested in searching for real estate advice.
However, the main key is to optimize these videos with the right targeted keywords. You are just making sure that these types of content videos rank highly and reach your targeted audience.
2: Re-engage Your Database
Think of your database as a valuable asset where you can store all of your potential customers information. Since you already have a relationship with them why not relink with them again? A simple “check-in” email can get people interested again and open up a new opportunities for you. In this way, you can show your past clients that you value them and are still there to serve them.
3: Host Open Houses
Open houses are great events for the whole community and are not only a sales tactic. Imagine hosting an open house that quickly catches the attention of neighbors and makes them curious, potentially leading to new listings.
However, by making your open houses informative and inviting, you are not only presenting a property but also building yourself as the go-to agent in the area.
4: Unsolicited Video CMAs
In 2024, Comparative Market Analysis (CMA’s) will be the most powerful tool that provides great value to attract potential clients, who may not yet have considered selling. Just imagine sending a short, personalised clip to a house owner, where you explain their property’s latest market value. However, this approach not only catches the attention of potential buyers but also demonstrates your expertise.
5: Reach Out to Airbnb Owners
This is an amazing way to grow your real estate market or business. Connecting with Airbnb hosts can open many opportunities door for you that even do not know even existed. Airbnb hosts are often so involved in real estate, that by reaching out to these owners, you can find out about many new opportunities.
6: Leverage the Redfin Referral Network
Imagine getting a free lead without any investment. Sounds good, right? That’s how a Redfin referral network works. As part of this network, in exchange for a referral fee at closing, you receive client referrals. This strategy is really helpful for your business success with low risk.
7: Master Geographical Farming
Geographical farming is the basic way to analyse the listing opportunities are come up regularly. The sooner you start, the quicker results you can expect.
8: Use ChatGPT for Optimised Social Media Posts
In 2024, a tool like ChatGPT will be really helpful for your social media post optimisation. This tool can generate engaging content that can attract your targeted audience. By doing smart work and having a better understanding of your business, you can enhance your brand worth. However, if you continuously use this technology, in the coming years, you will see yourself as the best real estate agent in the market.
9: Ask for Referrals from Agents Leaving the Business
Agents who are leaving the industry are a great way to get referrals. Seek out the one who is going to terminate their business. By reaching out to them, you will get a chance to connect with the network they have built and the client base that they no longer need.
11. Instagram Story Links to Lead Capture Pages
Instagram stories now have the feature to add links, which is a great way to get Instagram users to visit your database. This feature is mostly used for property photographs or for short movies that have a link to get more information.
12. Pursue Expired Listings
Opportunities for listings from expired listings will keep expanding as the market keeps normalising.
13. Optimise the Google My Business Profile
Optimising your real estate Google My Business profile is a great idea to enhance the visibility and credibility of your business on the number one search engine.
14. Buy Lunch, Not Leads
Buy lunch for your former clients instead of buying leads. Getting to know your clients better will help your business grow through word of mouth, returning customers, and referrals.
15. Host Going Away Parties for Your Sellers
Selling a house is a big thing, and what better option to celebrate than by hosting a going-away party for your seller. People will remember this kind of event celebration and it’s a unique and great way to help you to meet their family and friends. Who may be the next in line to buy or sell.
16. Reach Out to For Sale Buy Owners (FSBOs)
Listings that say “For Sale by Owner” can be challenging, but they can also be an opportunity. Suppose you approached these homeowners with a clear plan for how to help them sell quicker and for more money. You can get these independent sellers to stay with you by sharing your knowledge.
17. Host a First-Time Homebuyer Seminar
By hosting a first-time homebuyer seminar with a lender and a credit repair professional, you can get buyer leads for a minimum cost.
18. Engage Your Network with “Little Help” Social Media Posts
Social media is an amazing way to keep your network engaged and growing. Social media is asking for a little help. Imagine how posting a simple request for referrals can lead to big opportunities.
For example, you create a post where a buyer doesn’t seem to find the perfect house. But your social media post with clearly directed messages for a house property can help you find the best.
19. Implement Circle Prospecting
Circle prospecting means calling homes in a specific area near a sale or listing. You can provide homeowners with useful information about an event that might change the value of their home by calling them when there is a market action, such as a home that recently sold and a new listing.
This method is useful to provide value and find people thinking about selling their homes in the future.
20. Ask for Referrals
Don’t undervalue the power of asking for recommendations to get more clients.
21. Navigate Online Leads with Caution
Buying online leads can be tricky but at the same time, it is a valuable strategy. With the right approach, you can greatly benefit from it. Imagine carefully choosing and nurturing these quality leads so that they can become your long-term clients. It’s all about quality over quantity.
