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Landing Page Optimisation

There’s a distinction to be made between a landing-page and the front page of your website. Landing pages are web pages that are formed as a result of clicking on a link in an online advertisement (like Google Adwords or display ads). Unlike a website page, the objective of a landing-page is to sell the product or service promoted by the link. Every aspect of their design, from the language to the CTA, is focused on conveying a single point.

A landing page’s goal is to persuade visitors to do one action, and one action alone. A call, a click, a sign-up, a video view, or a download are all examples of actions.

"We believe in developing innovative, flexible, and comprehensive solutions..""

—Wisdom IT Solutions
"We believe in developing innovative, flexible, and comprehensive solutions..""

—Wisdom IT Solutions

landing page optimization

Wisdom & Landing Page Optimisation

If commercials are used to catch people’s attention, landing pages are used to keep that attention and focus it on one thing: your conversion goal, whether it’s more clicks, views, or downloads. What wisdom does is to create optimized landing pages that guide your visitors to your desired destination. Take a peek at what we’ve done. With over 16 years of expertise, we’ve seen it all when it comes to conversion strategies. With a targeted landing-page, you may double your digital earnings.

Landing Page Optimisation Services

  • Define goals and objectives
  • Build your first page
  • Analyse the existing pages
  • Drive traffic
  • Get feedback
  • Create a hypothesis
  • A/B test your hypothesis

Why Not Just Use the Homepage?

According to studies, the more we perceive, the more each object competes for “neural representation,” or our attention. A normal site includes around two dozen links, which can easily distract your visitors. A good landing-page, on the other hand, concentrates attention on one clear headline, one marketing message, and one brightly colored Call To Action.

Your visitors will be greeted by a customized, campaign-specific landing-page. It invites people to come inside and learn more about your company. Our team of specialists can provide you with the specifics of a successful landing-page.

Landing pages are an important aspect of conversion optimization, which is the process of getting people to do the action you want them to take on your website.

The Benefits of Landing Page Optimization

There are two types of landing pages: one that entices and one that repels. We remove the clutter to create landing pages that attract more visitors by keeping it simple, whether the problem is too many links, terrible design, message mismatch, or more than one CTA.

As a consequence of their necessity, people's searches are usually very specific. Many landing sites have the problem of being too broad, such as 'car insurance policies' rather than 'affordable vehicle insurance policies in Dubai.' Because they better match the user's goal, highly focused landing pages rank higher in search results.

More conversions result from a better landing page. As a result, your company will not have to spend more money to gain clients. You may use the money saved to invest in other marketing channels.
A strong landing page increases the conversion rate, which is the proportion of visitors that do the desired action. It may serve as a springboard for converting a casual browsing into an interested purchase, and then, perhaps, a long-term customer.

Are you looking for a better digital marketing solution to
help your company grow faster?