The Do’s and Don’ts’ of E-Commerce Business
E-commerce business is a wide hat. It encompasses trading of commodities to the provision of services. The digital era of the 21st century paved the way for the advent of online businesses. Entrepreneurs can target customers across the globe. In the same way, a skilled workforce can be hired for certain services to support your business from any part of the world. People who sell their skills online are termed as freelancers. They may work on a contract or on a fixed salary and even on a commission basis. In short, e-commerce is the doorway for expanding your business to an exponential level without physically opening stores and offices in different parts of the world. While online business is convenient, we still recommend certain steps that should be followed or abandoned. These do’s and don’ts of managing e-commerce will help you in conducting a successful business operation with effective results. So keep reading to learn more about enhancing your influence as an entrepreneur.
We work as an e-commerce consultant and based on our experience, we have prepared this guide. Common mistakes have been covered in great detail for your convenience. We also work on e-commerce website development in Dubai.
You should not stop testing everything. Keep trying different techniques to see what works best for your website. In this way, you can also assess the performance of your site and compare it with clients’ expectations. Any major variance can be highlighted like this and it should be tackled on an immediate basis.
Delivering your Promise
Once you have made a commitment with your client regarding delivering them the agreed product at a destined time then you should ensure that you deliver your promise. Not meeting your clients’ expectations becomes frustrating and this may affect your reputation negatively in the market. Businesses survive on repeat sales and a positive word of mouth. So don’t make a promise if you have even a slight hunch that you would not be able to deliver it. Try agreeing to a certain range, for instance, you could say that the package would be delivered in six to ten days instead of promising to deliver it in seven days. Any delay from your courier guy would result in losing a potential client and getting negative publicity. Otherwise, you will end up with angry messages in your inbox. Try to get gold stars from your customers in this regard. As an e-commerce consultant, we urge our customers to focus on their customer’s services.
Most people buy stuff on an impulse. Try to recommend related items. For instance, if a customer is looking for a plain white shirt then bring them back from the checkout cart with the option of getting matching accessories like a bag or earrings that could go well with the top. It all depends on how you project your sales pitch. A customer looking for a mobile screen protector could be offered the chance of buying mobile covers as well. Identifying buying behavior is important and impulse shopping is common these days. Hence, do not miss the option of adding related accessories during the checkout. Such accessories work like those chocolates and mints stocked at the counter of every physical store. You never visit a shop to buy them but during checkout, you end up adding a few of those items to your cart. The same tactics can be applied to your e-commerce.
Don’t make your customers go through a lot of clicks just to access one product. Make sure that your products are easily accessible through the search bar link. This helps in maintaining the customers’ interest. Your customers should have the convenience of navigating through your website with ease. So tons of content on your website is great but if navigation is a nightmare then that content is dead. Hence, focus on improving the functionality of your website. Get your website assessed through an e-commerce consultant. In this way, you would know if you are on the right path of your website development.
During our experience in online shopping, we have all loved sellers who provide transparent services. This transparency could be in the form of being able to trace the product since it has been ordered. Try to incorporate a transparency policy in your online business. Give adequate updates to customers about their orders by sending emails. Now, this may require a lot of effort on your behalf but it helps in projecting a positive image of your business. This is one way of telling your customers that you care about them and are serious about your business. E-commerce website development in Dubai by us has introduced transparency policies for all our clients. Due to this reason, we have satisfied clients and they refer us in their social circle.
Never start an online business without planning it beforehand. Blindly entering this domain is not a very smart idea. You should be aware of your products and your target market. Get in touch with relevant courier services and select the one which would suit best for your products. You will need a web strategist and a content strategist who would ensure that you tick all the boxes for attracting customers. As an e-commerce specialist, we work on e-commerce website development in Dubai. We prepare a proposal first which is also the action plan. It covers different aspects of starting an online business venture. We develop strategies which work even if you are offline. This helps in escalating sales to new heights and sometimes even surpasses our customer’s expectations.
Images speak a lot of languages. It is the fastest content for communication. Therefore, we recommend hiring a professional photographer for this purpose. A professional photographer would be able to make crispy neat and attractive pictures and that’s all you need to entice customers. A focused and bright picture cannot be compared with a camera clicked photograph. So please do not overlook this step. We know that professional photographers don’t come cheap but in the long run, they will end up helping you in expanding your business.
E-commerce is expanding every day for local and international businesses. Maintaining an active website with quick response to customers and updated information helps in retaining and attracting new customers. We have tried to explain the basic do’s and don’ts while discussing several other factors for the sake of information. We hope that you found our guide helpful and learned something. For more questions, you can get in touch through the contact details mentioned below. You can also hire us for e-commerce development in Dubai. We have been in the business of being an e-commerce consultant for a long time. So visit us for planning your e-commerce website.